We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.
WHO IS AREA 23 ON HUDSON
We are strategically savvy, creatively driven problem solvers who continually raise standards to take your brand further. We are engineered to take medical education to the next level.
ELEVATING EDUCATION
With a robust KOL program, we build valuable connections through nontraditional tactics to facilitate a deeper level of engagement, glean the most actionable insights, and serve up content with impact.
ENGINEERING ENGAGEMENT
Truly immersing ourselves in therapeutic landscapes, we find the most effective opportunities to engage and mobilize target HCPs.
CREATING LASTING IMPACT
Specializing in unique and highly interactive programs, we produce content that is compelling and memorable.
Jamie Cipriano
Managing Director
Mike Lieberman, PhD
Executive Director of Scientific Strategy/Medical Affairs
Jamie Cipriano
Managing Director
| “ | Bringing more than 18 years of industry experience to the table, Jamie is passionate about building long-lasting partnerships with clients and leading teams to continuously raise the bar. Before finding her calling in the agency world, Jamie graduated with a biology degree from Vassar College and worked in public health research. She has since led US and global initiatives in numerous therapeutic areas and is highly skilled in the development, planning, and execution of diverse strategic initiatives. Pursuing the “what’s next?” in med ed, Jamie strives to bring excellence, strategic thinking, and a creative approach to engaging and educating HCPs.” |
Mike Lieberman, PhD
Executive Director of Scientific Strategy/Medical Affairs
| “ | In universities, at pharmaceutical companies, and in the medical communications field, in the United States and in Europe, Mike has spent the past 20 years working in and with the pharmaceutical industry, helping to develop, market, and provide education on prescription medications. Mike leads the medical strategy teams at Area 23 and Area 23 on Hudson, where his team develops educational content to support launches and current products, and consults with brand teams to help them focus on what is truly important for clinical decision making. Mike received his bachelor’s degree in molecular and cellular biology at University of California, Berkeley, and his doctoral degree in neuroscience from Columbia University in New York. His postdoctoral studies in mechanisms of chronic pain were conducted at the University of Cambridge in Cambridge, UK, and he continued his research as a preclinical scientist at UCB Pharma in Braine l’Alleud, Belgium.” |
WHAT WE DO
Area 23 on Hudson is a full-service medical communications agency creating and elevating customized solutions throughout all stages of a product’s life cycle, including:
STRATEGIC/CONTENT SERVICES
- Strategic Guidance
- Message Platforms
- Lexicon Development
- Advisory Boards
- Expert ID/Analytics
- Content Development & Optimization
- Data Visualization
PEER-TO-PEER
- Speaker Training
- Speaker Programming & Bureau Management
- Open Gallery™
- Congress 360°
INNOVATIVE DIGITAL
- Virtual Meetings
- Creative Storytelling
- Broadcasts/MedTalks
- MOAs/Demo Videos
- NPP Engagement